Job Description
The senior editor is responsible for the execution and hands-on management of assigned client content programs and plays a editorial leadership role with both clients and Tendo content team peers. Working closely with Tendo executives and senior leadership, the senior editor’s responsibilities include planning and managing content development; writing, editing and producing web, rich media, and social content; recruiting and managing freelance writers; and advising and making recommendations to clients regarding strategies for engaging audiences with content. Candidate must have B2B experience and understanding of enterprise IT markets, products, and buying audiences.
Specific Responsibilities
Content Creation and Editorial Leadership
- Assume lead editorial role on assigned projects by assessing client needs and formulating Tendo engagement solutions in collaboration with Tendo executives and senior leadership.
- Understand client goals and audience and recommend content angles, formats, types, channels, etc. that will result in engagement.
- Develop content plans that include audiences, goals, schedules, content outlines, content maps, social content plans, etc.
- Execute on plan by writing and/or assigning articles, rich media and/or social content; editing according to client style guide; managing client review cycles; incorporating changes; submitting content to client content management systems; reviewing staged content, proofreading, and authorizing content launch.
- Strategize and coordinate content integration, linking, and calls to action to maximize share of conversation.
- Copyedit content and establish and maintain standards of voice, tone, and quality for various communications mediums.
- Develop headlines, decks, pull quotes, direct-mail copy, and other types of content as needed to promote and amplify content in a variety of channels.
Project Management
- In collaboration with Tendo executives and senior leadership, define project goals, approach, and scope. Manage editorial budgets for assigned projects; understand budget before project kickoff and communicate allowed hours to project team.
- Create and plan innovative client programs that leverage new communications technologies and mediums.
- Package ideas in effective, professional, engaging PowerPoint presentations.
- Manage editorial production processes as needed.
- Act as the lead client contact on projects, defining a meeting cadence and status delivery appropriate to the size of project.
- Work with in-house, freelance, and client design and production teams to assist with art concepts, photos, and illustrations as needed.
- Manage copy flow from editorial to production and publishing.
- Customize all standard Tendo resource documents for the client project; ensure that resources are available as needed in the process schedule.
- Proactively suggest new ways to improve content quality and process efficiency.
Client Relations
- Effectively lead and manage client editorial communication; maintain and ensure clear and focused communication with client, including confirmation of key actions and next steps, expectation setting, and communicating process.
- Provide outstanding customer service to all Tendo clients; look for opportunities to add value.
- Communicate clearly in all client interaction, including email, phone, and face-to-face meetings.
- Document/confirm client communication in writing according to Tendo standards.
- Proactively communicate with clients as required; anticipate challenges and suggest solutions.
Qualifications
- Minimum of 10 years of editorial experience; digital content experience required.
- Experience/background/understanding of and enthusiasm for tech-specific markets, products, and topics.
- Outstanding written and verbal communication skills, including clear client communication, sharp editorial instincts, and copyediting proficiency.
- Terrific client relations skills; the successful candidate will understand how to navigate diplomatically in complex environments, build consensus through influence rather than authority, and deliver great customer service.
- Proven ability to follow and shape stories at various stages of development; keen judgment of unique angles and newsworthiness of editorial.
- Project management skills; ability to meet deadlines and balance multiple project schedules.
- Independent work style, ability to plan and execute with little direction, and the ability to take initiative are a must.
- Comfortable collaborating with others, thrive in a fast-paced environment, and enjoy a diversity of tasks and projects.
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