Job Description

SOCIAL MEDIA SPECIALIST RESPONSIBILITIES

For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels.

2-4 years of direct experience handling social media for a restaurant or hotel is required.

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company. 
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job, and partners.

OVERALL

• Promote a “story first” approach in all that we do.
• Achieve goals and KPIs associated with job responsibilities. 
• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications 
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
• Keep up to date on current trends within the represented industries of the Agency. 
• Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners. 
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
• Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines. 
• Develop a keen understanding of measurement and reporting tools.
• Evaluate and recommend social media software and platforms.

PARTNER RESPONSIBILITIES 

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand 
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Act as day-to-day account lead on up to two accounts

ENGAGEMENT 

• Support & monitor partner platforms 
• Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization 
• Create strategies for proactive outreach and engagement 
• Maintain lists of audiences, including relevant businesses, events, etc
• Brainstorm and develop a monthly strategy for social media tags and inclusions
• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences 
• Social engagement with neighboring business/location audiences
• Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
• Influencers - Develop online influencer programs
• Brainstorm and develop monthly strategy
• Report overview of social media influencer results to partners

Measure and report

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