Paradigm Sport is not your average gym—and we’re proud of it. We’re a high-energy, no ego, client-obsessed performance training facility located in the heart of Santa Cruz, CA. We work with everyone from middle school athletes to seasoned pros, plus a tribe of everyday go-getters who want smart programming, serious coaching and just the right amount of hype.
Our coaching staff is as tight-knit as it is knowledgeable. We pride ourselves on delivering top-tier strength and conditioning in a culture that’s welcoming, fun, and relentlessly focused on improvement. Think: playlists that slap, high-fives that matter, and sessions that actually get people better.
Whether it’s prepping a D1 athlete for their next season, helping a 13-year-old gain confidence, or pushing a parent to hit a new PR—we show up with a purpose. At Paradigm, we’re building something special, and we’re looking for a leader who wants to be a cornerstone of that mission.
Roll up your sleeves—we’re looking for a builder.
Location: Santa Cruz, CA | Full-Time Leadership Role
Paradigm Sport is not your average gym—and we’re proud of it. We’re a high-energy, no ego, client-obsessed performance training facility located in the heart of Santa Cruz, CA. We work with everyone from middle school athletes to seasoned pros, plus a tribe of everyday go-getters who want smart programming, serious coaching and just the right amount of hype.
Our coaching staff is as tight-knit as it is knowledgeable. We pride ourselves on delivering top-tier strength and conditioning in a culture that’s welcoming, fun, and relentlessly focused on improvement. Think: playlists that slap, high-fives that matter, and sessions that actually get people better.
Whether it’s prepping a D1 athlete for their next season, helping a 13-year-old gain confidence, or pushing a parent to hit a new PR—we show up with a purpose. At Paradigm, we’re building something special, and we’re looking for a leader who wants to be a cornerstone of that mission.
Roll up your sleeves—we’re looking for a builder.
The Director of Performance is a hands-on leadership role that blends coaching, mentoring, strategic planning, and community building. You’ll lead from the front, working directly with youth, high school, college, and professional athletes, and our high-performing staff. You’ll shape our training philosophy, design programming, build partnerships in the community, and make sure every athlete and coach who walks through our doors feels challenged, supported, and part of something bigger.This full-time role reports directly to the Owner and is designed for someone who wants to lead, grow, and have a lasting impact.
At Paradigm Sport, we empower athletes to become their best—on the field and in life—through world-class coaching, a no-ego culture, and an unwavering commitment to showing up 100% for every athlete, every time, while building a stronger community one rep at a time.
Our idea Performance Director is equal parts coach, mentor, and culture-builder. This person is a leader who thrives on the training floor, leads by example, and knows how to develop both athletes and fellow coaches. They’re obsessed with getting results—but never at the expense of relationships or integrity. They bring a strategic mind to program design and operations, yet aren’t afraid to roll up their sleeves and jump into a session, re-rack a barbell, or fire up the music to shift the energy in the room.
They’re a coach’s coach—someone who lives what they teach, communicates with clarity, and takes pride in raising the standard every single day. They’re not in it for the spotlight—they’re in it for the work, the growth, and the impact. Whether they’re working with a 12-year-old trying to make the travel team, a high school athlete gunning for a scholarship, or a Major Leaguer trying to sign a long-term contract, they bring the same level of energy, care, and focus. They know how to read the room, bring the hype when it’s needed, and hold space for hard conversations when it’s not.
This is someone who doesn’t just want a job—they want a mission. They’re ready to invest in a fast-growing program, take ownership of the athlete experience, and help shape the future of Paradigm Sport from the inside out.
make sure every athlete and coach who walks through our doors feels challenged, supported, and part of something bigger.
This full-time role reports directly to the Owner and is designed for someone who wants to lead, grow, and have a lasting impact.
At Paradigm Sport, we empower athletes to become their best—on the field and in life—through world-class coaching, a no-ego culture, and an unwavering commitment to showing up 100% for every athlete, every time, while building a stronger community one rep at a time.
Our idea Performance Director is equal parts coach, mentor, and culture-builder. This person is a leader who thrives on the training floor, leads by example, and knows how to develop both athletes and fellow coaches. They’re obsessed with getting results—but never at the expense of relationships or integrity. They bring a strategic mind to program design and operations, yet aren’t afraid to roll up their sleeves and jump into a session, re-rack a barbell, or fire up the music to shift the energy in the room.
They’re a coach’s coach—someone who lives what they teach, communicates with clarity, and takes pride in raising the standard every single day. They’re not in it for the spotlight—they’re in it for the work, the growth, and the impact. Whether they’re working with a 12-year-old trying to make the travel team, a high school athlete gunning for a scholarship, or a Major Leaguer trying to sign a long-term contract, they bring the same level of energy, care, and focus. They know how to read the room, bring the hype when it’s needed, and hold space for hard conversations when it’s not.
This is someone who doesn’t just want a job—they want a mission. They’re ready to invest in a fast-growing program, take ownership of the athlete experience, and help shape the future of Paradigm Sport from the inside out.
You’ll oversee the daily operations of our performance training department, leading a growing team of coaches and interns while staying deeply connected to the floor. This is a hybrid leadership role: part coaching, part mentorship, part strategy. You’ll spend approximately 15-25 hours per week coaching (depending on the season), with the remainder dedicated to program oversight, staff development, business growth, and community engagement.
As Paradigm Sport’s Performance Director, you’ll be responsible for:
· Leading the coaching team with high standards, clear communication, and daily accountability.
· Building and maintaining a high-energy, athlete-first training environment that aligns with our core values.
· Designing or reviewing programming across youth, high school, collegiate, and professional athlete populations.
· Coaching group and semi-private sessions while mentoring newer coaches on the floor.
· Onboarding all new performance athletes through Strategy Sessions and ensuring a seamless athlete experience from day one.
· Tracking and improving retention, athlete progress, and team performance KPI’s.
· Running weekly team meetings and 1:1 coaching check-ins to support development and alignment.
· Collaborating with our Owner and marketing team to launch new programs and promote seasonal offerings.
· Contributing to and overseeing social content creation that educates, inspires, and reflects our training culture.
· Leading partnerships and outreach efforts with schools, teams, and local organizations.
· Driving innovation in training systems, programming tools, and staff education.
· Representing Paradigm Sport in the community and on social media as a trusted authority in performance.
You’ll work closely with the Owner to review growth metrics, shape long-term strategy, and make sure Paradigm Sport continues to deliver on its promise: elite coaching, no ego, and a community that shows up.
We’re busting at the seams with driven athletes and hard-working clients who need elite coaching, personalized programs and a culture they can’t wait to come back to. That’s where you come in.
We’re on the hunt for a Performance Director—someone who brings both strategy and sweat equity. If you’re the type who loves training, mentorship, community-building, and bringing the heat to every session, we want to hear from you.
We’re growing fast, and we’re looking for someone who wants to grow with us. There’s plenty of runway here for the right person.
If this sounds like your kind of gig, send your resume and a short video or note to:
info@paradigmsport.com
Bring your brain, your energy, and your coaching chops—we’ll take care of the rest.
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